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Blenz

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About the Company

Blenz Coffee

Blenz distinguishes itself from other Canadian coffee
chains with handcrafted, innovative beverages that
boast authentic ingredients, plus genuine interactions
with customers and comfortable coffee house
environments. They’ve been a market leader since
1992.

Objectives

  • Improve the overall aesthetic and user experience
    and make the site more engaging.

  • Drive conversion of site visitors into contacts and,
    ultimately, customers through the app.

  • Implement a more user-friendly and easy-to
    manage menu area, including new drinks and
    seasonal campaigns.

Results

Engaged sessions

+22% Year-Over-Year

Pageviews

+103% Year-Over-Year

Phases

Phase 1

Prototyping

Blenz has been a greater Vancouver coffee house staple for over 30 years, with locations expanding into southwestern BC. Their old website needed a redesign to improve mobile navigation and their flows for perks and online orders. They also went through a rebrand that needed to be captured.

The key focus for the sitemap and UX designs was on usability and paths through the site. We wanted to make sure users could quickly explore the menu and place orders, but also do other vital tasks like find a location, check nutrition information, and get the Blenz app. The driving force was communicating their premium offering and rewards.

Prototyping

Phase 2

Style

Style

Blenz has a great palette of colors that make you think of a warm coffee shop and tasty beverages. Their old site leaned more heavily on the yellows and browns. We were able to add depth and texture to the pages by playing with more tints and shades, and playing up the fun blues and greens in the background illustrations that came with their rebrand.

Phase 2

Bringing it all together

The new Blenz website makes their rebranded content shine. It’s spacious, extremely easy to browse, and has numerous enticing paths to get the app and place orders. There’s fresh storytelling around their ingredients, which are their big differentiator. A mega-menu viewable on desktop devices allows promotional content. And we added a new store locator for them, to help people who are already on the site instead of having to exit to do a maps search. To top it all off, we redesigned and rebuilt their franchisee portal at the same time, all on our site builder plugin, refoundry.

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Address

Nagpur, Maharashtra, India

Contact Us

byteuprise@gmail.com
7263020556
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